Australia's leading campaigning agency

Qualitative Market Research

Quantitative Market Research

Campaigns

Communication Strategy

Advertising

Visibility is Australia's leading campaigning, communication and market research agency.

Visibility’s involvement at the coal face of the highest profile public persuasion campaigns in Australia over the past decade is second to none. We advise prime ministers, premiers and the executives and CEOs of Australia’s leading companies on communication, campaign strategy and develop their advertising.

Born as qualitative market research specialist, Visibility has grown into Australia’s leading campaigning and communication agency. We provide advise on political sentiment, consumer behaviour and communication strategy. Our experience in understanding the mood of the Australian and New Zealand people and communicating to it unmatched.

We Analyse

Current popular opinion, the mood of the nation and consumer sentiment in a vast range of specific markets. We provide a read on all the dynamics in play and its strategic implications for our clients.

We Create

Campaigns, strategic messaging and advertising to effectively harness and influence public opinion and optimally position and frame our client’s brand or argument.

We Advise

Management on the strategic development of advertising, marketing and communication.

What We Do

Visibility currently works with a range of blue chip brands and has 25 years of experience in understanding and exploring the mood of the Australian and New Zealand people and markets at the coalface. Visibility provides clear strategic advice for advertising and communication to position your brand or your argument in a winning position in the market.

We conduct qualitative and quantitative research and develop communication and advertising to optimally position your brand or your argument. We provide an intimate understanding of those markets to our clients and how to effectively communicate and engage with them.

Tony Mitchelmore

Tony Mitchelmore is the founder of Visibility and one of Australia’s leading political and corporate researchers and communicators. His involvement at the coal face of the highest-profile public persuasion campaigns in Australia over the past decade is second to none.

Now working exclusively in the corporate sector, Tony Mitchelmore is a veteran of 12 State and Federal election campaigns for the ALF, including Kevin '07 and Anna Bligh's historic victory, having been in the war room, directly advising Prime Ministers, Premiers and opposition leaders on research, messaging and communication.

Among numerous high-profile public persuasion campaigns, he worked on the landmark Mining Tax campaign in 2010, conducting the research and collaborating on the development of strategy and communication. He conducted the research and developed advertising and communication for the Press Freedom Campaign, the Marriage Equality Campaign in Australia, the South Australian bank tax campaign, the Australian Banking Association’s campaign, the Business Council of Australia’s “Strong Australia” campaign, the campaign against the West Australian mining tax, PEXA, Afterpay, AGL in the energy market, the private health insurance industry and the NSW Nurses and Midwives Association.

For these ongoing clients, Visibility leads their campaigns, conducting the research, understanding attitudes and developing the messaging and advertising. In recent years, Visibility has had a strong focus on managing corporate reputation and using research to understand attitudes and then advising and developing advertising to enhance and protect reputation.

Our Work

A veteran of twelve state and federal election campaigns for the ALP, Tony Mitchelmore and Visibility are now working exclusively in the corporate sector. In recent years, Visibility has had a strong focus on managing corporate reputation and using research to understand attitudes and then advising and developing advertising to enhance and protect reputation.